If there’s ever been a time to rethink what luxury travel truly means, it’s now. As we dive deeper into 2025, the world is opening up in new and unexpected ways — and with it comes a fresh wave of extraordinary experiences designed to inspire, awaken, and transform.

At RASK, we believe travel should be more than ticking boxes or escaping the everyday. It’s about connection: to place, culture, and yourself. Whether you’re dreaming of secluded villas where every moment feels handcrafted, or wellness rituals that heal both body and soul, the future of travel invites you to journey beyond the familiar — into experiences that linger long after you’ve returned home.

Our founder Jonas and the RASK team have been exploring these new frontiers, and here’s what’s emerging as the defining trends for the rest of 2025 and beyond — trends that will reshape how you travel, see the world, and live luxury.

Slow travel gets a very-luxe upgrade

It’s no secret the ‘slow travel’ movement has been simmering for a while now, but in 2025/26 it’s stepping into the spotlight with an even bigger luxe twist. It’s about savoring the journey as much as the destination — no more rushing through airports or hopping on last-minute flights.

Case in point: the Britannic Explorer, Belmond’s brand-new private train launching this year across the UK. This isn’t your typical rail trip, and if you’re already a fan of Belmond you’ll know what we mean. Think intimate carriages with bespoke cocktails, locally inspired dining experiences, and panoramic windows framing the British countryside as you glide through the Highlands or coast along the southern shores. The Britannic Explorer turns travel into a moving luxury retreat.

And it’s not just trains. Cruises are also pivoting, moving away from the mega-ship era to smaller, ultra-curated voyages focused on authentic cultural immersion and sustainability. We recommend exploring The Four Seasons Yacht I — it’s mega! Perfect for those who want to explore deeply — without compromising on comfort or style.

The rise of experiential fashion & pop-ups

Fashion and travel have always been bedfellows, but the last year or so has taken their relationship to another level, and it’s seemingly just the beginning.

Take Jacquemus and the Monte-Carlo Beach Hotel in Monaco. This summer, the French label has transformed the hotel’s beach club into a stylish seaside sanctuary, and it’s a huge ode to the designers roots. Think branded loungers, bright yellow parasols, and two ultra-chic boutiques where you can shop all things Jacquemus while soaking up the Riviera sun. It’s effortless glamour set against one of Europe’s most glamorous backdrops.

Meanwhile, Dior continues to push boundaries with immersive pop-ups across the globe. Last year’s standout was at The Beverly Hills Hotel in Los Angeles, where Dior wrapped the iconic pool area in its signature toile de Jouy print, turning the space into a vibrant cultural hub. That collaboration also featured an exclusive spa residency, bringing Dior’s beauty rituals to life in this legendary setting. This summer, Dior returns to the San Domenico Palace, a Four Seasons Hotel in Sicily famously featured as the set for season two of The White Lotus. Here, Dior’s presence will once again blend high fashion with cinematic allure, inviting guests to experience luxury in a location that’s become a cultural and pop-culture landmark.

Off-the-radar destinations & quieter beaches

Moving forward, the luxury travel playbook flips the script: less is more, crowds are out, and quiet corners are in. After years of packed resorts and overstretched hotspots, travellers are hunting for places where the only buzz is the ocean, not the crowd.

Sumba in Indonesia has exploded from surf legend to ultra-exclusive playground, with rugged landscapes and pristine, barely-touched beaches that feel like they belong to you alone. Meanwhile, Comporta’s slow-burn glamour continues to charm, offering barefoot luxury on the Portuguese coast, where rice fields meet the Atlantic and the only buzz is the cicadas.

But the globe’s got plenty more up its sleeve. Mozambique’s Quirimbas Archipelago is a cluster of coral islands perfect for escaping the ordinary, with luxury lodges offering privacy amid untouched marine life. The Azores, with their steaming craters and emerald hills, remain wonderfully unspoiled despite whispers among travel insiders. For a quieter Mediterranean fix, the island of Paxos off Greece’s Ionian coast is a refined hideaway with turquoise waters and zero crowds. And if you’re craving nature and culture with a dash of drama, the rugged coast of Chile’s Chiloé Island delivers remote villages, folklore, and wild beaches.

This trend isn’t going anywhere — countless corners of the globe are still untouched. Let us help you find them.

Film set itineraries

If Thailand feels like it’s everywhere right now, you can blame The White Lotus (and maybe a little help from Instagram and TikTok). Luxury hotels have long starred in iconic films and shows — think James Bond at the Fontainebleau, Mamma Mia! on Skopelos, or Call Me By Your Name in Northern Italy — but until recently, spotting the exact location was a fun guessing game.

Then The White Lotus flipped the script, practically handing out the address on a silver platter. Social media fanned the flames, turning once-hidden luxury resorts into instant viral hotspots. The Four Seasons Koh Samui? Sold out for months. Now every production company, tourist board, and hotel is spilling their location secrets, hoping to catch their own slice of the viral spotlight.

You can trust these aren’t just fads. These hotels are some of the best in the business, delivering authentic luxury experiences that keep guests coming back long after the cameras stop rolling.

Curious about how to make these 2025 travel trends work for you? Get in touch and let’s tailor your next luxury getaway with insider expertise and genuine style.